Recently a post on the Startup Foundry http://www.startupfoundry.com included the original marketing plan for Mint (circa 2007).

In a follow-up post Noah Kagan (the plans author) is interviewed sharing his thoughts, the plans results and how they are being applied today for AppSumo.

Great video, I highly recommend watching and reviewing the document. http://thestartupfoundry.com/2011/04/26/the-thinking-behind-mint’s-original-marketing-plan-with-noah-kagan/

Father of five, entrepreneur, hacker, hustler, and promoter. All these terms describe RJ Johnston at some point in his life.

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